Paradis des innocents

For thirty years, Paradis des innocents has been developing and producing a high-quality collection for women who want to be well-dressed in different situations in life. Since its founding in 1991 in Zurich's Kreis 4 district, paradis des innocents has grown steadily. First the shop moved to Zurich's Oberdorf and then, ten years ago, to the immediate vicinity of Bahnhofstrasse. Many customers have accompanied Stefania Samadelli and her team since the early years and have become friends. Almost all models are made in small series in Ticino or in the surrounding European countries.

The working conditions of the seamstresses of her models are just as important to Stefania Semadelli as the satisfaction of the customers. Individual advice is her top priority: from basics for everyday wear to elegant evening or wedding dresses, she finds the right solution. In the shop on Oetenbachgasse, fashion consultants and designers work hand in hand. New ideas emerge from joint discussions and collaboration between design, production and sales. Since 2019, paradis des innocents has also been offering its collections online.

The new CODE COLLECTIONS is an innovation for the fashion world: hidden in its patterns is a text whose content is known only to the owner of the dress. It is private, personal, intimate. The wearer decides for herself whether she wants to reveal her secret. 
her secret. It is her CODE that accompanies her through everyday life, protects her and gives her strength. It envelops her in her own personal secret. 

The new CODE COLLECTIONS adds a completely new dimension to the work of designer Stefania Samadelli and her label paradis des innocents, which has focused on high-quality individuality and sustainability since 1991. 

For the first time, Stefania Samadelli has created her own fabric print, in collaboration with designer Arno Dietsche. The digital technique developed by the graphic designer and artist allows poetry and text to be translated into fabric print.

"When I heard about it through a mutual friend, I was thrilled about the possibility of implementing this technique in a clothing collection," explains Stefania Samadelli.

Stefania Samadelli
Janette Gloor