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Your printing house for sustainable fashion on demand

Your own Fashion House. The dream of every Fashion Designer. House of U is your Digital Textile Printing House for Fashion. We know how to get the richest and deepest colors from your design. We offer clear and honest advice and we are happy to help U to select the most suitable fabrics.

We offer U a complete range of beautiful exclusive and sustainable fabrics without minimum order quantity and it's so easy to order online.

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Why House of U is using reactive printing instead of pigment printing

Printing with reactive dyes is used on cellulosic fabrics, such as cotton and viscose, (incl, EcoVero, Tencel and Lyocell) and other natural fabrics like silk. Reactive dyes require a dedicated steam fixation process to link the dye with the fibres of the fabric to preserve the color for long-lastingness. It also involves increased production costs and dedicated technology expertise, resource consumption and appropriate machinery. So not every digital fabric printing house offers reactive printing.


Using reactive dyes is still the best method of printing on cellulosic and natural fibres delivering the high-quality, long-lasting, sustainable prints which are resistant to washing, fading and cracking as desired for high-end fashion.

Reactive and Pigment printing are two of the five digital textile printing applications. Printing processes are divided according to the type of ink used. In this blog we will tell you all about it. 

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