This is willow

This is willow is a Canadian brand and targets the fashion-conscious and environmentally conscious woman. The brand focuses on sustainable fashion made from natural fibers.

This is willow is named after the founder's daughter. This is willow has her future and that of all the children of Willow's generation in mind. The founder, Lynda, has a pear-shaped figure and loves feminine clothing. Lynda designs dresses that give room in the hips, a feminine shape and flow, and with an eco-responsible design.

Sustainability is important because this is the only planet we have. We must do everything we can to slow and reverse the destruction of the environment. At the very least, we believe we owe it to future generations.

Lynda O'Malley
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