Sarah Baadarani is a new luxury womenswear design label based in London, established in 2010. Innovative at its core, the label’s signature is to create distinctive and timeless pieces that are sensual, feminine and powerfully elegant. Sarah’s design philosophy is based on strong conceptual themes that run in parallel with an interplay of hard and soft elements and a restrained romanticism. There is a focus on couture manipulation and intricate detailing with an importance placed on fabric. There is also a desire to innovate and experiment through the use of Sarah’s own digital photography prints and integration of metalwork and jewellery into garment design.