â€˜Biometric Coutureâ€™ by Maddy Ekkelkamp
Biometric Couture is a digital clothing concept. When scanned by a phone, a digital layer appears by augmented reality. This layer can be customized and updated as many times as the wearer wants.
Clothes offer a unique opportunity to show people your identity. It’s a medium between people and their environment which effects how we react on other people and how these other people react to us. This identity is not only located in us or on our body. There is a generation growing up which thinks technology is naturally. Who see the digital world as an extension to our daily lives, contacts new people easily and show their identity. A world where we, while online, don’t see the other people surrounding us.