Nikolaj Storm Copenhagen

Inspiration
'I am very inspired by pop culture and the world in general. I love colors and prints which is always a very important thing in my collections. I draw on childish references and pop art making prints with fruits, dragons, cartoons and so on. But I also love to cherish the beauty from cultures around the world - we are all so di˞erent on this planet and we all have so much beauty to show the world, and I love that I have a platform where I am able to share my perception of beauty from around the world. Like the ancient greece taking form in our Olympus print or the references to porcelain and a british teaparty in our glazed print.'
 

Why do you think sustainability is important or why not?
'I mean - How can this not be important? We have been way to slow to change everything to more sustainable options as we are already killing the planet and using all ressources way faster than we should and we should take care as much as we can for future generations.'

Why do you print your designs at House of U?
'I use House of U for most of my printed styles as they have a great selection of more sustainable materials, which is not only limited to rPET or other recycled polyesters, but also carry other materials as EcoVero and Hemp and I love to play around with textures and prints in my collections. Also House of U always o˞ers fast service and is really easy to handle, I only buy the needed meters and in that way we also avoid to create a lot of deadstock material.'